5. Data Mining
•Customer Relationship Management (CRM)
•Customer segmentation, acquisition and
retention
•X-Selling and Up-Selling
•Campaign response evaluation e
•Improvement in corporate risk assessment
•Trade planning optimization
•Loss reduction
•Profit improvement
•Cost analysis and marketing impact
•Clusters
•Credit scoring
•Stock, obsolescence and slow moving items
•Sales and operations
| 6. Modeling
•Key Performance Indicators (KPI)
•Credit scorecarding
•Controlling modeling
•Predictive models and analytics
•Scoring
•Scoring audit
•Attrition
•Collection curve
•Customer contact strategy
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